The Franchise War: Disney’s Endgame

Anghus Houvouras on Disney and the Franchise Struggle…


Final yr I wrote at size about Disney’s plans to finally win Hollywood’s ever increasing Franchise Struggle. Their battle plan has not been with out points. The Covid pandemic shuttering theaters and decimating long-established launch plans has been an incalculable intangible. Billions of {dollars} in potential earnings from unreleased blockbusters sit amassing digital mud on the onerous drives the place they’re housed.

Moreover, Disney has taken various well-deserved lumps for his or her dealing with of Star Wars because the function aspect of the franchise took a beating from audiences who watched the unplanned new trilogy limp to a mindless conclusion. For the primary time in ages, there was blood within the water offering different studios a chance to strike.

Warner Bros. was capable of seize some zeitgeist in 2020 by asserting Zack Snyder’s Justice League. The long-rumored Snyder Reduce was being given further funding to be accomplished. Snyder followers had been ecstatic. Snyder haters had been incensed. However one factor was clear; everybody was speaking about HBO Max for the primary time and bringing Warner Bros. some much-needed time within the highlight.


Then, Warner Bros. made probably the most shocking announcement of 2020: All their 2021 theatrical releases would see a simultaneous launch on HBO Max and theaters, permitting movie followers the chance to see their slate of blockbusters with out unnecessarily risking their lives or serving to perpetuate this ongoing pandemic. In a single epic press launch, the web was as soon as once more damaged in half. Filmmakers had been furious. Film lovers argued over what this meant for the way forward for the cinematic expertise. Christopher Nolan had a minor aneurysm and declared that Warner Bros. had been the best perpetrators of evil within the western world and deserved nothing lower than to be waterboarded with orange Fanta.

With Marvel Lady 1984 set to be launched on Christmas Day and a clearly charted roadmap for 2021, Warner Bros. very nicely positioned for the subsequent battle of the Franchise Struggle.

Then Disney had their investor assembly on December tenth, and in a single fell swoop delivered an epic donkey punch of optimistic publicity and stole each treasured ounce of zeitgeist by asserting an amazing slate of films and Disney+ exhibits. In all my years, I’ve by no means seen such a seismic shift within the consideration span of the net world. After a number of weeks of fevered discussions surrounding the Warner Bros./HBO Max on-line technique and a few hilarious conversations across the infinitely-expanding solid of Spider-Man 3, Disney threw down the Infinity Gauntlet and took again management.

Realistically, they by no means misplaced it. Disney+ is at the moment sitting at 83 million subscribers vs. HBO Max’s 12.6 million. Their subscriber base alone offers them an virtually insurmountable benefit and the sheer quantity of Star Wars, Marvel and different franchise content material makes them an virtually unbeatable adversary.


From a notion standpoint, Disney limped into 2020 reeling from the final ambivalence surrounding The Rise of Skywalker and spent the pandemic shuffling launch dates each time circumstances spiked. However within the background, they had been diving deep into their catalog of properties and lining up a frightening slate of programming that has made their rivals seem woefully unprepared.

It was like that scene from the primary episode of The Queen’s Gambit when Beth goes to the Excessive Faculty and performs 10 college students concurrently, shifting from board to board as every of her opponents resign as a consequence of her superior gameplay. Disney simply pulled off their most deft manoeuvre. They’ve overwhelmed each different studio with this salvo of programming bulletins. There gained’t be a day in your close to future the place you don’t hear one thing a couple of Disney associated franchise. Each different blockbuster inventive endeavor will battle for highlight. With the leisure business critically wounded from Covid and a serious paradigm shift in how leisure is consumed, Disney has positioned themselves to be the final studio standing.


With a single snap, Disney has conquered the leisure universe. The opposite main film studios are starting to dissolve into mud. Solely a handful of studios nonetheless have the resolve or the assets to take them on. They wander aimlessly on the battlefield stumbling on the disintegrating husks of their former rivals, and within the background you hear one in every of them quietly exhale…

…that is the endgame.

Anghus Houvouras

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